Our Mission

At least 10% of Tomato Warning’s net profits go to disaster relief organizations helping communities prepare for, survive, and recover from extreme weather. Named partners. Specific dollars. Reported quarterly.

How It Started

It was a summer evening in Southern Illinois. A tornado warning scrolled across the television screen. Max was three. He looked up at his dad and said, with total confidence: “Daddy, there’s a Tomato Warning.”

He meant tornado. But the name stuck — first as a family joke, then as something the family couldn’t let go of.

We moved to Florida shortly after. Gulf Coast hurricanes became part of our life — not the distant, televised kind, but the kind where you board windows and wait. We watched communities in our own backyard lose homes, schools, and businesses. We saw devastation in eastern Tennessee and western North Carolina, in places where people did not expect to learn the word “catastrophic” from personal experience. We watched volunteers fill gaps that governments could not fill fast enough.

Somewhere in that accumulation of weather and witness, a mispronunciation became a purpose. If a name born from a warning was going to become a brand, the least we could do was help people recover from the real thing.

Disaster Relief

When severe weather hits a community, the fastest and most effective help usually comes from regional organizations already embedded in the affected area. That is where we direct our support.

Our commitment: Tomato Warning targets at least 10% of net profits to regional disaster relief organizations — the teams coordinating shelter, delivering supplies, and helping families rebuild. We will name our partners, report specific dollar amounts, and publish quarterly impact updates so you can see exactly where the money goes.

As a new brand, we are building toward that commitment and will publish our first impact report once we reach profitability. We believe honesty about our scale and timeline matters more than premature claims. When there are numbers to share, we will share them — publicly, with specifics.

Community Fundraising

Disaster relief is one way we support communities. Fundraising is another.

We work with local schools, scout troops, sports teams, and community organizations by providing Tomato Warning salsas at fundraiser pricing. Your organization keeps 50% of every jar sold — no upfront cost and no freezer logistics. Premium, shelf-stable salsa that families are happy to buy and keep buying.

If your organization is interested, learn more about our fundraising program.

What Comes Next

Tomato Warning is a new brand. We do not have years of impact reports or a long list of partner organizations yet. What we have is a structural commitment — built into the business from day one, not bolted on after the fact — and the intention to earn your trust by being specific, transparent, and accountable as we grow.

Explore the full lineup and find your level. If you want to hear from us as we grow, sign up for updates.