Storm Watch.

Brand Overview

Tomato Warning is a premium small-batch salsa brand rated on the Enhanced Fujita tornado scale — the same system meteorologists use to classify tornadoes. Five products, EF-1 through EF-5, from Coastal Calm (500–1,500 SHU) to Ground Zero (100,000–500,000+ SHU). Published Scoville ranges on every jar. Flavor-first at every level.

The brand solves a real consumer problem: inconsistent heat labeling across the salsa category. No FDA or USDA standard exists for "mild," "medium," or "hot." The EF scale replaces guesswork with published data — and at least 10% of net profits fund regional disaster relief organizations.

Origin Story

During a summer storm in Southern Illinois, a three-year-old boy named Max looked up at his dad and said, "Daddy, there's a Tomato Warning." He meant tornado. The name stuck — first as a family joke, then as something more.

When the family moved to Florida, storms followed. Gulf Coast hurricanes. Devastation across the Southeast. Watching communities lose everything and rebuild from nothing changed the meaning of that innocent mispronunciation.

Tomato Warning became a premium salsa brand rated on the Enhanced Fujita tornado scale — EF-1 through EF-5, from a gentle coastal breeze to total devastation. Five salsas. Five storms. And at least 10% of net profits go directly to disaster relief organizations helping communities recover from the real thing.

Fast Facts

Founded

2026

Based in

Gulf Coast, Florida

Product

Premium small-batch salsa, five EF-rated heat levels

Scoville range

500 SHU (EF-1) to 500,000+ SHU (EF-5)

Status

Pre-launch — DTC and Gulf Coast farmers markets

Mission

At least 10% of net profits to regional disaster relief organizations, reported annually

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